Content Marketing: Attracting Clients Through Content (Saturday, 11:15 AM- 12:45 PM)

Content is king for new client attraction and increased revenue strategies. This class will teach you how to help Google help your customers find your business by providing them with your great content as a way to grow lead generation and closed sales.

As well, this class will impart a foundational knowledge of how to create any marketing and sales strategy, whether offline or online, by teaching you the basics of a content strategy.

Class learning objectives:

• Learn how to create the answers your customers are asking on Google / Bing.
• Learn how to communicate how you solve their problem. 
• Learn how to look like you work with a large marketing company, even if you are a team of one.
• Learn how to deconstruct readily available information that is right under your nose and available to everyone!