TJ Tacos Jalisco: Nearly 40 Years of Serving Authentic Mexican Food in Vallejo
For almost four decades, TJ Tacos Jalisco has been more than just a taco truck in Vallejo — it has been a community landmark, a family legacy, and a true story of perseverance. Owned by Vidal Rubio and his family, the food truck continues to serve authentic Mexican food with pride, flavor, and dedication. From Oakland to Vallejo – A Pioneer in Taco TrucksVidal Rubio came to the United States at the young age of 14. Like many immigrants, he worked tirelessly in agriculture, construction, and restaurants
Member Spotlight: Gabe Gramajo, Founder of Ideas Factory
Helping Small Businesses Thrive in a Digital World — Con Corazón y TecnologíaMeet Gabe Gramajo, a proud SHCC member and founder of Ideas Factory, a local tech company with a big mission: helping small and medium-sized businesses — especially in our Hispanic community — grow with technology that’s both accessible and effective. Originally from Mercedes, Uruguay, Gabe’s journey began with childhood curiosity, sneaking peeks into a neighborhood computer shop and eventually becoming a systems analyst. He came
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It’s EASE-y to Upgrade Your Home and Save Money
&##127969; It’s EASE-y to Upgrade Your Home and Save Money: Energy-Saving Program Now Available to Solano County Residents The Solano Hispanic Chamber of Commerce (SHCC) is proud to partner with the Bay Area Regional Energy Network (BayREN) to promote the Efficiency and Sustainable Energy (EASE) Home Program—a valuable resource for income-eligible homeowners and renters in Solano County. This exciting program helps families make energy upgrades to their homes while improving comfort, health, and energy
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¡Mejorar tu hogar y ahorrar dinero nunca ha sido tan fácil!
&##127969; ¡Mejorar tu hogar y ahorrar dinero nunca ha sido tan fácil con el programa EASE Home! La Cámara de Comercio Hispana de Solano (SHCC) se enorgullece en colaborar con la Red Regional de Energía del Área de la Bahía (BayREN) para promover el programa de Eficiencia y Energía Sostenible (EASE Home) — un recurso invaluable para propietarios e inquilinos de bajos a medianos ingresos en el Condado de Solano. Este programa ayuda a las familias a realizar mejoras energéticas en el hogar, mejorando la
Elevating Promotional Imagery Through AI
The visual landscape of advertising has undergone a seismic shift, and it’s AI that’s shaking the ground. Promotional imagery, once the exclusive domain of design studios and photography sets, is increasingly forged in code, informed by data, and refined through machine learning. Small businesses, startups, and even legacy brands are now tapping into generative tools to craft visuals that not only sell but also speak—often with startling clarity and creativity. Yet amidst the hype, the goal remains
Business Spotlight: TR Digital Inc.
Bridging the Gap with Innovative Telecom Infrastructure TR Digital Inc., based in Vacaville, California, is a leading force in the telecom infrastructure industry, specializing in network cabling and fiber optics installations for large-scale projects. Established by Rico Rodriguez, TR Digital Inc. has become a trusted name in government and commercial projects throughout Northern California. With over two decades of experience in the industry, Rico brings a wealth of expertise and a strong commitment to
Promote Your Business at the Solano County Fair with SHCC!
The Solano Hispanic Chamber of Commerce (SHCC) is excited to announce our participation in the 2025 Solano County Fair, happening June 12–15 at the Solano County Fairgrounds in Vallejo! &##127905; As part of our booth presence throughout the entire fair, we’re inviting SHCC members to take advantage of this opportunity to promote their services, products, and community impact — directly to hundreds of attendees from across the region. ✅ What’s included for participating businesses?Shared booth space with
Latino-Owned Business to Represent Vallejo at Major Latin Music Festival in Napa
Maira Vasquez and her husband Ricardo Morales, owners of a Latino-owned small business based in Vallejo, are stepping into the spotlight at La Onda, Napa’s premier Latin music festival happening on Saturday, May 31st, and Sunday, June 1st. Featured in the “Restaurant Garden East” section of the festival, Botanas La Cruda will serve up authentic Mexican snacks to thousands of attendees. “This is a big step for us,” said Maira. “I’m so excited and overwhelmed. We’ve never done an event of this size, and
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Member Spotlight: Maria Rosales — Empowering Small Businesses Through Financial Education
From the fields of Salinas to the heart of Fairfield’s small business community, Maria Rosales is a powerful example of how resilience, education, and service can shape a life—and uplift a community. Born in Mexicali, Baja California, and raised in a family of hardworking women, Maria began her journey in the U.S. working in the lettuce fields of the Salinas Valley at the age of 18. Inspired by the strength and determination of her grandmother, mother, and sister, Maria carried that same spirit into her
Where It Hurts: How to Pinpoint and Fix the Trouble Spots in Your Business
Every business has its blind spots—places where money leaks out or time gets swallowed with little return. These weak points, left unchecked, chip away at the foundation of growth and resilience. Identifying and repairing them isn’t just a financial exercise; it’s a matter of survival in a market that rarely offers second chances. While plenty of advice floats around about scaling up and maximizing gains, not enough focuses on the grit it takes to shore up what's broken or brittle. Look Past the
Creative Packaging Moves That Keep Customers Coming Back
There’s something quietly powerful about receiving a package that feels like it was made just for you. Long after the transaction ends, the way a product is packaged can linger in a customer’s mind. It can whisper that your business pays attention, that it cares, that someone behind the scenes took a few extra seconds to create a small moment of joy. And if you're a small business, those details aren't just nice to have—they're the kinds of choices that keep people talking, sharing, and most importantly,
The Comeback Blueprint: Rebuilding and Strengthening Your Small Business
The past few years have tested small business owners in ways no one could have predicted. From economic turbulence to shifting consumer behaviors, the road back to stability—and ultimately, growth—requires a mix of strategy, resilience, and adaptability. But the good news? A setback isn’t the end of the story; it’s just another chapter. Whether you’re recovering from financial losses, rebuilding customer trust, or rethinking your entire business model, the key lies in approaching the process with clarity
MOON AZTECA DANCE & ART SCHOOL LAUNCHES 2025 SCHOLARSHIP PROGRAM TO PRESERVE CULTURE AND INSPIRE THE NEXT GENERATION
A Unique Opportunity for Youth to Learn, Dance, and Embrace Their HeritageVallejo, CA – The Moon Azteca Dance & Art School is opening doors for young dancers to immerse themselves in the beauty of traditional Mexican folkloric dance with the launch of its 2025 Scholarship Program. This initiative is designed to remove financial barriers for children and youth who are passionate about learning cultural dance, but may not have the resources to participate. For Maestra Yajaira Rubio Machado, the founder of
Digital Strategies for Small Businesses: Smarter Operations, Sustainable Growth
In an era where every click counts, small businesses can’t afford to lag behind in the digital space. Whether you're running a cozy coffee shop, an online boutique, or a local service business, the right digital strategies can make your operations smoother and your growth steadier. But let’s be real—most small business owners don’t have the time or budget to dive headfirst into every new tech trend. The key is to be strategic, picking the digital tools that work for you instead of getting buried under an
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Bay Hauling Receives the 2024 Spirit of Solano Award
Honoring Excellence in Business and Community Engagement The 2024 Spirit of Solano Award, hosted by Westamerica Bank, recognizes outstanding businesses for their longevity, customer service, and contributions to the local community. This year, Bay Hauling, a leading junk removal company in Solano County, was honored for its unwavering commitment to excellence and community involvement. Led by founder Juan Vallejos, Bay Hauling embodies the values celebrated by the Spirit of Solano event. The award not
Transforming Vision Into Scalable Growth Opportunities
Expanding a business requires a balance of innovation and calculated decision-making. Success often stems from aligning operations with evolving market demands and staying attuned to customer needs. Strategic adoption of emerging technologies can streamline processes and create new growth opportunities. Financial resourcefulness paired with a clear long-term vision strengthens the foundation for sustainable progress. Genuine engagement with customers fosters trust and loyalty, paving the way for deeper
The Solano Hispanic Chamber of Commerce helps bring digital transformation to diverse small business
The Solano Hispanic Chamber of Commerce helps bring digital transformation to diverse small businesses in Solano with Verizon Small Business Digital Ready In partnership with Next Street and Local Initiatives Support Corporation (LISC), Verizon Small Business Digital Ready aims to focus on women- and minority-owned businesses in under-resourced communities The online curriculum will provide resources and in-depth support - including coaching, networking and incentives Solano County, CA—March 3,
